Case studies
Each of these programmes started with the same question: where is growth or profit actually being lost? The answers changed the commercial model, not just the website.
Premium footwear & accessories retail
Profitable ecommerce growth & transformation
+34%
Online revenue growth
+24%
Conversion improvement
+10pts
Gross margin improvement
-6pts
Returns rate
Fashion brands (DTC & wholesale)
From loss-making ecommerce to profitable growth
+149%
Online sales growth
+172%
Traffic growth
1.5%
Conversion, up from 0.9%
Profit
Ecommerce returned to profitability
Global apparel & department store retail
Multi-market ecommerce launch, localisation and platform change
+107%
International ecommerce growth
7
International markets launched
+150%
Peak ecommerce sales growth
Health & beauty retail
Scaling a high-volume ecommerce business
+149%
Online sales growth
Scale
High-volume category expansion
Specialist retail
Building ecommerce from an early-stage channel
Channel
Ecommerce established as a core channel
Process
Trading and merchandising disciplines built
Global apparel
European ecommerce trading and merchandising at scale
Multi
European markets traded
Margin
Improved full-price sell-through
Whether the challenge is growth, margin, merchandising, conversion, technology, operations or transformation, the first step is understanding where the biggest opportunity exists.
No sales pitch. Start with the business problem.