Case studies
Each of these programmes started with the same question: where is growth or profit actually being lost? The answers changed the commercial model, not just the website.
Premium footwear & accessories retail · Director of Ecommerce, 2021–2025
Profitable ecommerce growth & transformation
+34%
Online revenue growth
+24%
Conversion improvement
+10pts
Gross margin improvement
-6pts
Returns rate
Fashion brands (DTC & wholesale) · Head of Ecommerce & Digital Marketing, 2017–2021
From loss-making ecommerce to profitable growth
+149%
Online sales growth
+172%
Traffic growth
1.5%
Conversion, up from 0.9%
Profit
Ecommerce returned to profitability
Levi's Europe, GANT and Marks & Spencer (Al-Futtaim) · 2012–2016
Multi-market ecommerce launch, localisation and platform change, delivered while in senior leadership roles within established international retailers — not a separate client engagement
+107%
International ecommerce growth
7
Middle East markets launched (Marks & Spencer)
+150%
Peak ecommerce sales growth
Health & beauty retail · Ecommerce Manager, 2010–2012
Scaling a high-volume ecommerce business
+150%
Online sales growth
Scale
High-volume category expansion
Specialist retail · Strategic Ecommerce Manager, 2008–2010
Building ecommerce from an early-stage channel
Channel
Ecommerce established as a core channel
Process
Trading and merchandising disciplines built
Global apparel · Senior Ecommerce Manager, 2012–2013
European ecommerce trading and merchandising at scale
Multi
European markets traded
Margin
Improved full-price sell-through
Whether the challenge is growth, margin, merchandising, conversion, technology, operations or transformation, the first step is understanding where the biggest opportunity exists.
No sales pitch. Start with the business problem.