Services

Consultancy across the complete commercial model.

Nine connected service areas covering strategy, merchandising, profitability, customer experience, marketing, technology, channels, operations and international growth.

Why connected

Commerce performance is connected.

A decision in one part of ecommerce often creates consequences somewhere else.

  • Increasing marketing spend without improving conversion destroys efficiency.
  • Increasing range without improving forecasting creates excess stock.
  • Driving sales without understanding returns can destroy margin.

That is why every service below is delivered with the complete commercial picture in view.

01

Ecommerce Strategy & Growth

Build a commercially viable plan for sustainable ecommerce growth.

Commercial strategy, ecommerce roadmaps, business planning, growth opportunities and performance priorities.

What this includes

  • Ecommerce strategy
  • Growth planning
  • Ecommerce audits
  • Business plans
  • Channel strategy
  • Commercial roadmaps
  • KPI frameworks
  • Organisational structure
  • Strategic prioritisation
02

Merchandising & Trading

Improve availability, reduce excess stock and protect gross margin.

Range planning, forecasting, stock management, pricing, promotions, markdown and weekly trading.

What this includes

  • Ecommerce merchandising
  • Range planning
  • WSSI
  • Sales forecasting
  • Stock forecasting
  • Replenishment
  • Availability
  • Pricing
  • Promotions
  • Markdown optimisation
  • Gross margin
  • Terminal stock
  • Trading calendars
  • Weekly trading processes
03

Commercial & P&L Planning

Turn ecommerce growth into profitable growth.

Revenue planning, gross margin, operating costs, contribution, profitability and financial forecasting.

What this includes

  • Ecommerce P&L
  • Revenue forecasting
  • Gross margin planning
  • Cost management
  • Marketing investment
  • Contribution analysis
  • Channel profitability
  • Budgeting
  • Forecasting
  • Scenario planning
04

CRO & Customer Experience

Convert more of the traffic you already have.

Customer journeys, UX, CRO, product discovery, PDP, basket, checkout and site performance.

What this includes

  • Website audits
  • Customer journey analysis
  • Conversion optimisation
  • Navigation
  • Search
  • Product discovery
  • Product detail pages
  • Basket
  • Checkout
  • Mobile optimisation
  • Website performance
  • Testing roadmap
  • Analytics
05

Digital Marketing & CRM

Improve acquisition efficiency and customer lifetime value.

Channel performance, agency effectiveness, CRM, retention, lifecycle marketing and customer economics.

What this includes

  • Digital marketing strategy
  • Agency review
  • Marketing efficiency
  • PPC
  • SEO
  • Affiliates
  • Paid social
  • CRM
  • Email
  • Segmentation
  • Retention
  • Customer lifetime value
  • Marketing performance reporting
06

Digital Transformation & Technology

Make technology enable growth rather than constrain it.

Platform strategy, replatforming, ERP, CRM, PIM, DAM, analytics, architecture and integration.

What this includes

  • Digital transformation strategy
  • Ecommerce platform reviews
  • Re-platforming
  • Technology roadmaps
  • ERP
  • CRM
  • CDP
  • PIM
  • DAM
  • WMS
  • Analytics
  • Middleware
  • System integration
  • Vendor selection
  • RFP / tender support
  • Implementation governance
07

Omnichannel & Marketplaces

Create joined-up customer journeys across channels.

Marketplace strategy, channel expansion, store integration and operating models.

What this includes

  • Omnichannel strategy
  • Marketplaces
  • Amazon
  • Digital concessions
  • Store / ecommerce integration
  • Click & Collect
  • Endless aisle
  • Customer journeys
  • Channel profitability
  • Marketplace selection
  • Marketplace operating models
08

Operations, Fulfilment & Returns

Reduce the cost-to-serve while improving the customer experience.

Warehousing, fulfilment, delivery, customer service, returns and after-sales.

What this includes

  • Ecommerce operations
  • Warehouse review
  • 3PL evaluation
  • Fulfilment
  • Carrier strategy
  • Customer service
  • Returns
  • Reverse logistics
  • Operational KPIs
  • Cost-to-serve
  • Service levels
09

International Expansion

Expand into new markets with a commercially viable model.

Market evaluation, localisation, marketplaces, operating models and international ecommerce.

What this includes

  • Market prioritisation
  • International ecommerce
  • Localisation
  • Currency
  • Payments
  • International shipping
  • Marketplace strategy
  • Operating models
  • Country-specific customer experience
  • Commercial modelling

How you can work with us

Support matched to the challenge.

01

Commerce 360 Diagnostic

Understand what is limiting performance.

A focused independent review of ecommerce performance across commercial, merchandising, marketing, customer experience, technology and operations.

Typical outputs

  • Performance diagnosis
  • Key commercial opportunities
  • Root causes
  • Priority actions
  • Executive recommendations
02

Transformation Roadmap

Turn the diagnosis into a practical commercial plan.

A prioritised roadmap linking opportunities to commercial impact, resources, technology, investment and timing.

Typical outputs

  • Commercial priorities
  • Transformation roadmap
  • Business case
  • Investment requirements
  • KPIs and governance
03

Fractional & Delivery Support

Add experienced senior leadership without a permanent hire.

Hands-on support working alongside leadership teams, internal functions and external partners to deliver the agreed plan.

Typical uses

  • Fractional ecommerce leadership
  • Transformation programme leadership
  • Trading and performance governance
  • Team development
  • Partner and agency management

What could your ecommerce business be doing better?

Whether the challenge is growth, margin, merchandising, conversion, technology, operations or transformation, the first step is understanding where the biggest opportunity exists.

Discuss Your Challenge

No sales pitch. Start with the business problem.