About
Commerce 360 exists because ecommerce problems are rarely isolated.
Most businesses do not have an ecommerce problem. They have a commercial problem that shows up in ecommerce. Commerce 360 was founded to look at the whole picture — strategy, merchandising, customer experience, marketing, technology and operations — and then fix the parts that matter.
20+
Years’ retail, ecommerce & merchandising experience
Global
UK, Europe, Middle East, US & Russia
Fashion-led
Retail, footwear, accessories & consumer brands
Chris Oldham
Founder & Principal Consultant
Founder
Operator experience, applied as consultancy.
Commerce 360 is led by Chris Oldham, who has spent more than 20 years building and growing digital retail businesses — from founder-led brands to major international retailers.
That experience covers both sides of the commercial equation: the merchandising and planning disciplines that protect margin, and the digital trading, technology and operations that drive growth. It means the advice is grounded in accountability for results, not just recommendations.
Clients typically engage Commerce 360 when growth has stalled, profit is not following sales, stock is out of balance, technology is holding the business back, or international expansion needs a commercial plan before investment.
How we think
Four operating principles.
Commercial first
Every recommendation is judged on revenue, margin or cost — not on activity or best-practice checklists.
Evidence over opinion
Decisions are grounded in trading data, customer behaviour and the P&L, not assumptions.
Connected thinking
Merchandising, marketing, technology and operations are analysed as one system, because that is how they behave.
Delivery, not just advice
We work alongside leadership and internal teams to make sure recommendations actually land.
Background
Where the experience comes from.
Recent
Founder & Principal Consultant, Commerce 360
Independent consultancy for retailers and consumer brands across ecommerce growth, merchandising, profitability and transformation.
Retail leadership
Ecommerce & Digital Director level
Owned ecommerce P&Ls, led trading, merchandising and technology teams, and delivered multi-year transformation programmes.
International
Multi-market ecommerce leadership
Launched and traded international markets across Europe, the Middle East and the US, including localisation and platform change.
Merchandising foundations
Buying, merchandising & planning
Range planning, forecasting, availability and markdown disciplines built inside major retail businesses.
Brands worked with
What could your ecommerce business be doing better?
Whether the challenge is growth, margin, merchandising, conversion, technology, operations or transformation, the first step is understanding where the biggest opportunity exists.
No sales pitch. Start with the business problem.