Channel
Ecommerce established as a core channel
Process
Trading and merchandising disciplines built
The challenge
Developing ecommerce from an emerging channel into a meaningful part of the commercial model, alongside an established store business.
The diagnosis
Online needed its own merchandising, forecasting and trading disciplines rather than inheriting store processes wholesale.
The strategy
Establish ecommerce merchandising and trading foundations — range, forecasting, availability and weekly trading — and connect them to the wider commercial plan.
The work
- Ecommerce merchandising and range planning foundations
- Sales and stock forecasting for the online channel
- Weekly trading process and performance reporting
- Omnichannel customer journey development
Facing something similar to Mothercare?
Whether the challenge is growth, margin, merchandising, conversion, technology, operations or transformation, the first step is understanding where the biggest opportunity exists.
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