Testimonials

Trusted by colleagues, teams and senior leaders across retail, ecommerce and transformation.

Chris has worked across ecommerce, merchandising, retail, technology and commercial transformation for more than 20 years. These recommendations reflect both the results he has delivered and the way he works with people, teams and businesses.

“Chris transformed the way we worked and delivered 107% year-on-year growth in net sales. He is a strong, hands-on leader who builds relationships, creates ownership and consistently delivers results.”
Lucia MarcuzzoManaging Director Europe, Levi Strauss & Co.Formerly VP Retail, Levi Strauss Europe
“Chris has deep expertise in retail and ecommerce. He can simplify and explain complex information to a variety of audiences from Board level to developer. He can work across strategy, commercial, innovation and technology while at the same time running day-to-day operations. He champions collaborative working and ensures the right foundations are in place to support business outcomes.”
Stuart GibsonTechnology Director
“Chris is a hugely experienced and talented strategic ecommerce leader. He demonstrated excellent business acumen as well as a thoughtful, people-first approach to building and empowering high-performing teams.”
David StewartCustomer Success Manager, Amplience
“Chris was the driving force behind the early ecommerce success at Superdrug. He led our small, agile team to outperform 900 physical stores by fostering a culture of trust and autonomy. His open-mindedness and active listening created a highly engaged environment where people felt empowered to innovate and own key processes.”
Alice LeungSenior Customer Insights Analyst, Hastings Direct
“Chris is a strategic, commercially minded ecommerce expert who was always keen to drive collaborative working and set a great example to his teams and the wider business. We successfully worked together to build governance and cadence around reporting, trading meetings, monthly performance reviews and future seasonal direction.”
Lisette PattinsonHead of Merchandising / Head of Category
“Chris has a deep understanding of ecommerce and is a very supportive director who trusts his team to do their jobs while campaigning for the resources they need to succeed. What stood out most was his integrity, transparency and his ability to share expertise without overcomplicating things.”
Joanna RogersSenior Optimisation Manager
“Chris has an eager appetite for transformation and is thoroughly people and team orientated. He combines a strong retail and fashion background with strategic focus, commercial thinking and close attention to detail. He worked collaboratively to streamline processes and improve overall business efficiency.”
Jason GriffithsBrand Marketing & Communications Specialist
“Chris is a natural people person and a strong, thoughtful leader — supportive, collaborative and always looking out for the team. He has a real talent for simplifying ways of working and leads with clarity and empathy.”
Zoe CzerekStrategic Footwear Expert
“Chris is a leader I admire and trust. He is smart, strategic and experienced, with a strong focus on performance and team development. I saw him grow an online business, nurture and develop his team and provide strong support at board level.”
Lee SmithGlobal Retail & HR Director, Russell & Bromley
“Chris is one of the most thoughtful and empowering leaders I’ve worked with. He genuinely cares about his employees and leads with respect, empathy and trust.”
Polina ShirokovaMarketing Consultant
“Chris was my first mentor and has continued to mentor me throughout my career. He is a true professional with a great understanding of business, growth, technology and simplification. He transformed my way of thinking and has had a lasting impact on my career.”
Ahmed Ali LaherSenior Contract Manufacturing Manager, Arla Foods

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