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Global apparel

Levi's Europe

European ecommerce trading and merchandising at scale

  • Multi

    European markets traded

  • Margin

    Improved full-price sell-through

The challenge

Trading a multi-country European ecommerce business with shared inventory, brand consistency requirements and market-level commercial targets.

The diagnosis

Consistent brand execution and shared stock pools required disciplined merchandising and forecasting across markets, with local trading nuance retained.

The strategy

Central merchandising and forecasting frameworks with market-level trading autonomy, measured on contribution rather than revenue alone.

The work

  • Pan-European trading and merchandising frameworks
  • Forecasting, availability and stock allocation across markets
  • Market-level commercial performance reporting
  • Digital customer experience consistency across markets

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