Multi
European markets traded
Margin
Improved full-price sell-through
The challenge
Trading a multi-country European ecommerce business with shared inventory, brand consistency requirements and market-level commercial targets.
The diagnosis
Consistent brand execution and shared stock pools required disciplined merchandising and forecasting across markets, with local trading nuance retained.
The strategy
Central merchandising and forecasting frameworks with market-level trading autonomy, measured on contribution rather than revenue alone.
The work
- Pan-European trading and merchandising frameworks
- Forecasting, availability and stock allocation across markets
- Market-level commercial performance reporting
- Digital customer experience consistency across markets
Facing something similar to Levi's Europe?
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