+149%
Online sales growth
Scale
High-volume category expansion
The challenge
Scaling online sales in a high-volume, high-frequency retail category where availability, price perception and fulfilment economics decide the outcome.
The diagnosis
Growth depended on online range extension, availability and a fulfilment proposition that worked with the store estate rather than against it.
The strategy
Grow the addressable online range, protect availability on core lines, and use the store network to improve delivery economics and customer choice.
The work
- Online range and category expansion
- Availability, replenishment and forecasting improvements
- Omnichannel fulfilment and Click & Collect proposition
- Trading and promotional planning across categories
Facing something similar to Superdrug?
Whether the challenge is growth, margin, merchandising, conversion, technology, operations or transformation, the first step is understanding where the biggest opportunity exists.
Discuss Your Challenge
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