Levi's Europe, GANT and Marks & Spencer (Al-Futtaim) · 2012–2016
International Ecommerce Transformation – Global Fashion & Retail
Multi-market ecommerce launch, localisation and platform change, delivered while in senior leadership roles within established international retailers — not a separate client engagement
+107%
International ecommerce growth
7
Middle East markets launched (Marks & Spencer)
+150%
Peak ecommerce sales growth
The challenge
International ecommerce operating across multiple markets with inconsistent customer experience, fragmented technology and complex fulfilment and franchise operating models.
The diagnosis
Market performance varied widely because localisation, payments, delivery propositions and merchandising were not tailored to each market's commercial reality. Platform limitations made every market change slow and costly.
The strategy
Prioritise markets on commercial potential rather than opportunity size alone, standardise the operating model, and localise where it demonstrably changes conversion: language, currency, payments, delivery and range.
The work
- Market prioritisation and commercial modelling before investment
- Localisation programme: language, currency, payments, delivery and returns
- Platform transformation and integration across ERP, OMS and fulfilment
- Country-level trading, merchandising and marketing plans
- Marketplace and partner channel strategy
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