Ecommerce • Merchandising • Omnichannel • Transformation
Commerce 360 connects ecommerce, merchandising, marketing, technology and operations to improve revenue, margin, conversion and customer value.
We identify where growth or profit is being lost, build the commercial plan and work alongside your team to deliver measurable change.
Independent ecommerce consultancy led by Chris Oldham — 20+ years of retail, merchandising and digital leadership.
Commercial proof
+149%
Online sales
Ghost & Finery
2017–21
0.9→1.5%
Conversion
Ghost & Finery
2017–21
+107%
International ecommerce growth
Levi's Europe
2012–13
7
Middle East markets launched
Marks & Spencer (Al-Futtaim)
2015–16
+34%
Online revenue
Russell & Bromley
2021–25
+10pts
Gross margin
Russell & Bromley
2021–25
Selected results delivered by Chris Oldham during senior ecommerce, merchandising and transformation leadership roles.
Experience built inside some of the world's leading retail brands
The Commerce 360 model
Most ecommerce performance issues cannot be solved by optimising one function in isolation. Commerce 360 connects ecommerce, merchandising, marketing, technology, operations and the P&L.
Hover or click a capability to explore
01 / 08 · Strategy
Set the commercial direction, growth plan and priorities the whole business can trade against.
Set the commercial direction, growth plan and priorities the whole business can trade against.
Range, forecasting, availability and markdown decisions that protect sales and gross margin.
Weekly trading rhythm, promotions and performance management across the digital channel.
Navigation, product discovery, PDP, basket and checkout — where traffic becomes revenue.
Acquisition efficiency, channel profitability, retention and customer lifetime value.
Platform, ERP, CRM, PIM, analytics, AI and automation — the systems that either enable or block growth.
Fulfilment, delivery, customer service and returns: the true cost-to-serve behind every order.
Markets, marketplaces and store integration — expanding without diluting profitability.
Where value is lost
Commerce 360 is most valuable when the business knows performance could be better, but the cause — or the right priority — is not yet clear.
Existing growth levers are producing diminishing returns.
Discounting, fulfilment and marketing costs are absorbing the benefit.
Product discovery, availability or checkout is limiting conversion.
Excess inventory alongside poor availability on the lines customers want.
Return rates and reverse logistics are reducing contribution.
Acquisition costs are rising without matching customer value.
Platforms and integrations slow trading rather than enabling it.
Ecommerce, merchandising, marketing and operations work to different priorities.
Commerce 360 is best suited to established retailers and consumer brands where ecommerce has become commercially significant and growth, margin, stock, technology or operating complexity can no longer be solved in isolation.
Our services
Build a commercially viable plan for sustainable ecommerce growth.
02Improve availability, reduce excess stock and protect gross margin.
03Turn ecommerce growth into profitable growth.
04Convert more of the traffic you already have.
05Improve acquisition efficiency and customer lifetime value.
06Identify where AI and technology can improve commercial performance, productivity and customer experience.
07Create joined-up customer journeys across channels.
08Reduce the cost-to-serve while improving the customer experience.
09Expand into new markets with a commercially viable model.
AI & automation
Commerce 360 helps identify where AI can create measurable value, assess readiness and prioritise practical use cases before investment begins.
Featured case study
Premium footwear & accessories retail · Director of Ecommerce, 2021–2025
Improvements across revenue, conversion, gross margin, returns, merchandising, trading and customer experience — the full Commerce 360 proposition in one business.
+34%
Online revenue growth
+24%
Conversion improvement
+10pts
Gross margin improvement
-6pts
Returns rate
How Commerce 360 works
Find where revenue, margin and customer value are being lost.
Rank opportunities by commercial impact, investment and complexity.
Build the commercial roadmap the leadership team can act on.
Work alongside teams and partners to implement the priorities.
Track revenue, margin, conversion and stock against the plan.
Engagement options
Engage Commerce 360 at any stage — for a focused diagnostic, a prioritised roadmap, or hands-on senior support to deliver it.
Understand what is limiting performance.
A focused independent review of ecommerce performance across commercial, merchandising, marketing, customer experience, technology and operations.
Typical outputs
AI & automation: Can include an AI opportunity assessment.
Turn the diagnosis into a practical commercial plan.
A prioritised roadmap linking opportunities to commercial impact, resources, technology, investment and timing.
Typical outputs
AI & automation: Can include prioritised AI and automation use cases.
Add experienced senior leadership without a permanent hire.
Hands-on support working alongside leadership teams, internal functions and external partners to deliver the agreed plan.
Typical uses
AI & automation: Can include programme leadership, vendor selection and implementation oversight.
Founder & Principal Consultant
Operator experience. Consultancy perspective.
More than 20 years owning ecommerce P&Ls, leading merchandising and digital teams, and delivering transformation across fashion and consumer retail — accountable for revenue, margin, stock, conversion and customer value.
20+
Years’ retail, ecommerce & merchandising experience
Global
UK, Europe, Middle East, US & Russia
Fashion-led
Retail, footwear, accessories & consumer brands
If growth, margin, merchandising, conversion, technology or operations are not performing as they should, Commerce 360 can help identify where the biggest opportunity lies — and what to do next.
No sales pitch. Start with the business problem.